Jazmin Feige
Visual Merchandising Senior Manager at EssilorLuxottica
"Franco is an excellent professional. We worked together as a team for several years in a very smooth and efficient manner. We always communicated quickly and effectively, and his contributions had a significant impact on the projects we worked on together. We formed a team where the priority was to achieve the best results through a very creative, organized, and high-quality approach."
Mariana Swidzinski
Creative Project Manager at EcoFold
"I worked with Franco on several occasions, the first time on the same team, with me as the designer and him in charge of prototyping. Professionally, I highlight the speed and commitment with which he handles himself during busy times and his attention to detail. He offers improvement suggestions when necessary and doesn't hesitate to share his knowledge. On a personal level, he has an excellent attitude, always positive and collaborative. I would work with him again—highly recommended!"
Gustavo Anelli
Industrial Designer at Zedis
"Franco is an excellent person and designer. I had the opportunity to see him work particularly in the development area, creating technical drawings for production, where he demonstrated his ability to work very well under pressure, handling a large volume of tasks with extremely tight deadlines. He stands out for his responsibility, efficiency, and speed. His high level of commitment and dedication is evident in the details of his presentations."
Pablo Daniel Pellizzoni
Head of department at Grupo Developer
"Not only a great person, but also a great colleague and designer, and he has been an excellent student. Always showing the proactivity needed and seeking new horizons! Wishing you success in this new chapter, and you're missed here in Argentina. Great designer!"
Patricio Gustavo Mariano
Associate Founder at Malawebs
"I have had the privilege of knowing Franco since our time at industrial design university, and over the years, we have maintained a professional relationship and friendship that I deeply value. We have collaborated on various projects, and it is always a pleasure to share ideas and experiences with him. Franco stands out not only for his professionalism and commitment but also for his efficiency and remarkable ability to learn new tools."
Date: Jan 2010
Developed at Freelance
Client: A-SAFE Digital and others
I specialize in strategic logo design that transforms brand concepts into powerful visual symbols that resonate with target audiences and stand the test of time. My logo design process begins with comprehensive brand discovery, analyzing company values, market positioning, target demographics, and competitive landscape to ensure the final design authentically represents the brand's unique identity. Through iterative sketching, concept development, and digital refinement, I craft logos that balance creativity with strategic thinking, ensuring each design is not only visually compelling but also functionally effective across all applications. My approach emphasizes simplicity and memorability, developing clean, distinctive marks that communicate brand personality while remaining timeless and avoiding trendy elements that may quickly become outdated. Each logo project includes comprehensive exploration of typography, color psychology, and symbolic meaning, ensuring the final design creates emotional connections with audiences while supporting long-term brand recognition and recall.
The document details construction and application standards, featuring modular proportions, protective area requirements, and scaling guidelines to ensure consistent brand implementation.
Complete logo design system for Backdoor Studio (BDS) showcasing various logo configurations and color applications. Color variations include the primary red version, grayscale options, and high-contrast black and white treatments for maximum versatility across different applications and media requirements.
Brand application examples for Raven Force airsoft team demonstrating logo implementation across tactical apparel and merchandise design.
Logo design showcase featuring Le Brique with its distinctive modular brick pattern in vibrant orange, symbolizing construction and architectural excellence. The design also displays VIP Geselinos event branding with multiple logo variations for "Tercera Edición" (Third Edition), demonstrating versatile brand applications across different event iterations.
Logo rebranding project for A-SAFE Digital demonstrating comprehensive typography exploration and brand evolution process. The design showcases the transformation from the original A-SAFE logotype to the new A-SAFE DIGITAL identity, featuring detailed construction guidelines with modular grid systems and precise scaling specifications.