Jazmin Feige
Visual Merchandising Senior Manager at EssilorLuxottica
"Franco is an excellent professional. We worked together as a team for several years in a very smooth and efficient manner. We always communicated quickly and effectively, and his contributions had a significant impact on the projects we worked on together. We formed a team where the priority was to achieve the best results through a very creative, organized, and high-quality approach."
Mariana Swidzinski
Creative Project Manager at EcoFold
"I worked with Franco on several occasions, the first time on the same team, with me as the designer and him in charge of prototyping. Professionally, I highlight the speed and commitment with which he handles himself during busy times and his attention to detail. He offers improvement suggestions when necessary and doesn't hesitate to share his knowledge. On a personal level, he has an excellent attitude, always positive and collaborative. I would work with him again—highly recommended!"
Gustavo Anelli
Industrial Designer at Zedis
"Franco is an excellent person and designer. I had the opportunity to see him work particularly in the development area, creating technical drawings for production, where he demonstrated his ability to work very well under pressure, handling a large volume of tasks with extremely tight deadlines. He stands out for his responsibility, efficiency, and speed. His high level of commitment and dedication is evident in the details of his presentations."
Pablo Daniel Pellizzoni
Head of department at Grupo Developer
"Not only a great person, but also a great colleague and designer, and he has been an excellent student. Always showing the proactivity needed and seeking new horizons! Wishing you success in this new chapter, and you're missed here in Argentina. Great designer!"
Patricio Gustavo Mariano
Associate Founder at Malawebs
"I have had the privilege of knowing Franco since our time at industrial design university, and over the years, we have maintained a professional relationship and friendship that I deeply value. We have collaborated on various projects, and it is always a pleasure to share ideas and experiences with him. Franco stands out not only for his professionalism and commitment but also for his efficiency and remarkable ability to learn new tools."
Date: May 2021
Developed at Pubext 2000, Imaginall and freelance
Client: Admiral, El Águila, Amstel, and others
I developed high-impact visual campaigns for major brands across diverse outdoor media formats. Working with leading companies like Pubext 2000, I created compelling billboard designs, transit advertising, street furniture graphics, and large-format displays that captured consumer attention in high-traffic urban environments. My role involved translating brand messaging into visually striking designs optimized for outdoor viewing conditions, considering factors like viewing distance, lighting conditions, and brief exposure times. I collaborated closely with clients to ensure brand consistency across multi-format campaigns while adapting designs for various outdoor advertising placements including highways, bus stops, metro stations, and commercial districts. This experience honed my skills in large-scale design thinking, brand adaptation, and creating memorable visual impact within the constraints of outdoor advertising regulations and production requirements.
Large-format billboard design for Via Célere real estate development featuring new residential properties. The design showcases modern housing units with compelling messaging to attract potential homebuyers. Created for high-traffic outdoor placement, optimized for maximum visibility and impact from vehicle traffic.
Commercial vehicle vinyl wrap design for micasamovil.es, a company specializing in factory-built prefabricated homes. The design features the company's branding, contact information, and visual representation of their mobile home products. Applied to company delivery van for mobile advertising and brand visibility while traveling to client locations and construction sites.
Commercial storefront design for Admiral Entertainment, a German gaming company with multiple locations across Spain. The project involved creating cohesive visual branding for the exterior facade, including signage design, window graphics, and brand identity implementation. Features the distinctive yellow and blue Admiral corporate colors with modern lighting effects to attract customers and establish strong street presence.
Commercial vehicle vinyl wrap design for Mokasol, a regional coffee brand specializing in artisanal coffee products. The design features high-quality product photography, brand messaging, and contact information with rich coffee imagery to communicate the premium nature of their products. Applied to company delivery van for mobile advertising and brand awareness throughout their distribution territory.
Modern exhibition stand design concept for Aelca, a Spanish real estate company, created for business trade shows and property exhibitions. The layout is optimized for effective customer engagement and property presentation in a professional trade show environment.
Exterior facade design for a CrossFit gym located in Alhaurín de la Torre, Spain. The design transforms the industrial building facade into an eye-catching marketing tool that attracts potential members while establishing the gym's professional credibility and fitness expertise in the local community.