Jazmin Feige
Visual Merchandising Senior Manager at EssilorLuxottica
"Franco is an excellent professional. We worked together as a team for several years in a very smooth and efficient manner. We always communicated quickly and effectively, and his contributions had a significant impact on the projects we worked on together. We formed a team where the priority was to achieve the best results through a very creative, organized, and high-quality approach."
Mariana Swidzinski
Creative Project Manager at EcoFold
"I worked with Franco on several occasions, the first time on the same team, with me as the designer and him in charge of prototyping. Professionally, I highlight the speed and commitment with which he handles himself during busy times and his attention to detail. He offers improvement suggestions when necessary and doesn't hesitate to share his knowledge. On a personal level, he has an excellent attitude, always positive and collaborative. I would work with him again—highly recommended!"
Gustavo Anelli
Industrial Designer at Zedis
"Franco is an excellent person and designer. I had the opportunity to see him work particularly in the development area, creating technical drawings for production, where he demonstrated his ability to work very well under pressure, handling a large volume of tasks with extremely tight deadlines. He stands out for his responsibility, efficiency, and speed. His high level of commitment and dedication is evident in the details of his presentations."
Pablo Daniel Pellizzoni
Head of department at Grupo Developer
"Not only a great person, but also a great colleague and designer, and he has been an excellent student. Always showing the proactivity needed and seeking new horizons! Wishing you success in this new chapter, and you're missed here in Argentina. Great designer!"
Patricio Gustavo Mariano
Associate Founder at Malawebs
"I have had the privilege of knowing Franco since our time at industrial design university, and over the years, we have maintained a professional relationship and friendship that I deeply value. We have collaborated on various projects, and it is always a pleasure to share ideas and experiences with him. Franco stands out not only for his professionalism and commitment but also for his efficiency and remarkable ability to learn new tools."
As an Industrial Designer at Grupo Quiero, I contributed to Latin America's most comprehensive retail design studio, specializing in creating impactful point-of-sale displays, retail furniture, and commercial environments for major brands across the region. My role involved developing innovative display solutions that enhanced brand visibility and customer engagement in retail spaces, working with materials ranging from traditional wood and metal to cutting-edge plastics and composites. I collaborated closely with multidisciplinary teams including graphic designers, architects, and project managers to deliver integrated retail experiences that aligned with each client's brand identity and commercial objectives. The projects required deep understanding of manufacturing processes, cost optimization, and logistics considerations specific to Latin American markets, ensuring designs were commercially viable. Working with high-profile clients, I developed expertise in translating brand strategies into physical retail elements that drive sales performance while maintaining the highest standards of design excellence and build quality.
Retail display walls designed for L'Oréal Paris, showcasing comprehensive cosmetics merchandising solutions developed during my tenure at Grupo Quiero. The design maximizes product visibility and customer accessibility while maintaining L'Oréal's brand identity.
Complete retail outlet design for New Balance showcasing comprehensive commercial architecture and interior planning developed at Grupo Quiero. The layout features strategically positioned footwear displays, organized merchandising zones, and modern fixtures that enhance the shopping experience while reinforcing New Balance's performance-oriented brand identity.
Comprehensive retail island displays designed for L'Oréal Paris and Maybelline New York, showcasing 360º merchandising solutions developed at Grupo Quiero. These large-format islands maximize product visibility and accessibility from all angles, featuring organized compartments for products with integrated brand identity elements.
Point-of-purchase displays designed for Arcor, one of Latin America's leading companies, showcasing specialized merchandising solutions for supermarket environments developed at Grupo Quiero. These vertical tower displays maximize product visibility in high-traffic supermarket aisles while efficiently utilizing limited floor space.
Retail display designed for Rimmel London showcasing the brand's complete cosmetics range in an eye-catching red merchandising unit developed at Grupo Quiero. The multi-tiered design maximizes product visibility while maintaining easy customer access, with strategic lighting and product placement that enhances the shopping experience.